When completing our campaign form, you are writing for potential influencers. Try to keep it concise but also cover all of the key points. A well written brief is essential to get influencers interested in working with you, so do spend some time on this.
Step 1 - Compensation and Deliverables
The first step is to configure your per creator compensation package - consisting of cash, products or experiences, in any flexible combination. For example, if you want to gift a product with further with cash on top, your settings might look as follows:
If your product typically retails for $30, this is not a strong enough incentive for most creators to get involved, so you will need to add cash on top. We suggest packages that are worth at least $250 per creator, which includes the retail value of any products or experiences that you are gifting. The more valuable your package is overall, the larger influencers we will be able to connect you with (in terms of their reach and audience size). We also suggest a total campaign budget of at least $5,000 to help you get enough traction.
PitchBoard transaction fees are based on the total value of your compensation package on a per creator basis, and this include the retail value of any products or experience.
Use this to specify exactly how many posts you'd like from each creator, in return for the compensation package you created earlier. You can select from Instagram posts, Instagram Stories and YouTube Videos.
Instagram Stories disappear after 24 hours, unless they are marked as a "highlight" by the influencer
Both Instagram posts and stories will get most of their engagement within the first 24 hours
Instagrammers with over 10k followers are able to add outbound links to their stories, using the "swipe up" feature. Otherwise it's a case of asking them to tag your own profile.
YouTube videos tend to be evergreen - driving longer term awareness and traffic
A fair amount of production work is involved in YouTube videos, so do take this into account
On the right hand side of the campaign builder, you will see campaign level estimates for the expected engagements and the resulting cost per engagement (CPE). Our pricing algorithms take both compensation and deliverables into account to calculate these, so you can modify these to see how the estimates are affected.
We have separated the cash CPE and product / experience CPE into two different components to help you maximize overall ROAS. Since retail value and cost price are two different things, our customers often find that giving away more products generates a higher ROAS.
Step 2 - Target Audience
Select the age groups, genders, countries and interests you are looking to reach via the influencer audiences. We use this information to connect you with relevant influencers. Don't worry if you can't find the perfect categories, our team will override this on our backend when sourcing influencers.
Step 3 - Detailed Brief
The final step enables you to add more details about your campaign, include any creative ideas, and list any specific requirements. The more information you provide the better results you'll get - but remember to keep it concise and to the point!
Creators know their audience so trust that they know how to position your brand to their audience in an authentic manner. A great influencer respects their relationship with their fan base and wants to put out authentic content over 'salesy' content.
Upload a crisp image featuring your logo, product or service. This image is one of the first things potential influencers will see. You can crop and resize the image. Press the DONE button once you have finished editing.
The main link to the page, product or brand you are promoting.
Keep your title short and informative and don't include the brand name.
This space is for a short, concise summary of your campaign. Along with the title and image, this is one of the first things influencers see when we send them your brief.
Use this space to go into as much detail as you need about your product, campaign or brand. Try to highlight why influencers should work with you, what your goals are, who your target audience is, and share any creative ideas you have. You can add attachments such as images or PDF documents. Format your brief neatly to help influencers read your campaign details.
Use this to list any important conditions such as deadlines or hashtags that must be included in the posts. Do not use this to stipulate how many followers or what sort of ER influencers should have. Think of this as a quick way to list any important contractual conditions, so you have something to fall back on if problems arise.
Verification and Going Live
Before going live, your campaign will be checked over by our team and we will reach out if we have any suggestions on how to improve the brief. Once it goes live on the platform, you will start to receive pitches usually within 7 days or less.
Learn more about how to manage your campaign once things get started.